EFG’s strength is its solid and structured system of relations with the territory and its protagonists. With constant exchanges, based on strong bonds of trust and transparency, tangible results can be achieved. General public, as any target market, experiences feelings and attitudes that can deeply affect business results.
Public relations include a whole range of tools to draw attention and create “media coverage value”, like: literature, events, news, business activities; social liability, identity symbols; meetings with private and institutional stakeholders. It is important to observe that public relations activities prove to be more effective and less expensive than advertising in reaching specific targets.