Dubai is world’s number one destination in 2023 says Tripadvisor

Dubai is world’s number one destination in 2023 says Tripadvisor

Posted on 19 January 2023

Dubai takes the top spot in annual Tripadvisor awards

Dubai has been named as the most popular destination in the world in the Tripadvisor Travellers’ Choice Awards.

Dubai has held onto the top spot in Tripadvisors’ flagship category, Popular Destinations, to be crowned most popular destination in the world for a second year running.

Bali, Indonesia and London, England took the second and third spots in the internationally recognised and coveted Tripadvisor travel awards.

Dubai tops Tripadvisor list

Summarising Dubai, Tripadvisor said: “A favourite with celebs and influencers, the ‘City of Gold’ continues to attract tourists from all over the world seeking out their very own slice of luxury.

It went on to add: “London held onto a podium finish securing third most popular destination in the world, knocked off second place from last year by Bali for 2023.

“The UK capital did, however, retain its place as most popular destination in Europe, alongside Edinburgh, which was ranked number 10.”

Dubai saw 15-year hotel occupancy highs last year as it continued to recover from the Covid-19 pandemic, say analysts from KPMG.

In its Dubai Hospitality report, KPMG revealed that the emirate registered the highest hotel occupancy rate in 15 years by the end of Expo.

Dubai’s tourism sector contributed $29.4bn to the economy in 2022.

The 10 most popular destinations on Tripadvisor in 2022

  • Dubai, UAE  
  • Bali, Indonesia    
  • London, England         
  • Rome, Italy  
  • Paris, France    
  • Cancun, Mexico    
  • Crete, Greece    
  • Marrakech, Morocco       
  • Dominican Republic        
  • Istanbul, Turkiye         

Other destinations of note include New Delhi, India in 13th place, Hurghada, Egypt in 14th, Cairo, Egypt in 18th and Doha, Qatar in 24th.

Every year, Tripadvisor analyses the millions of reviews submitted on its platform to reveal the definitive travel list for the year, as chosen by globetrotters across the world.

Looking at the quantity and quality of reviews for international destinations, the Travellers’ Choice Best of the Best Destination Awards spotlight the most popular and up and coming destinations for the year ahead.

Sarah Firshein, the Head of Editorial at Tripadvisor, said: “We saw a resurgence of travel demand in 2022, and the outlook for this year is bright.

“Long-haul trips have made a comeback, and we’re seeing a lot of travellers excited to plan trips to Asia and the Pacific region for the first time in several years. Cities like Paris and London, which may have taken a backseat to less populous destinations throughout the pandemic, are back on travellers’ minds, while far-reaching parts of the United States like Alaska and previously restricted countries like Cuba are also piquing a lot of interest.

“Above all, travellers are seeking out new adventures this year, and our Travellers’ Choice 2023 Destinations list reflects the very best places chosen by our devoted community.

“The diverse range of choices offer opportunities for cultural immersion, incredible culinary experiences, awe-inspiring natural wonders, and more—it’s really the ultimate reference guide for travellers dreaming about where to go next.” 


Feel free to
contact us!

I agree to collect data processing which will be managed without any third party profiling. See the Privacy & Cookie Policy.