Director general of Government of Dubai Media Office Mona Al Marri on advancing sustainability through the power of ‘green media’
Industry’s strategy to raising awareness and embracing eco-friendliness The United Arab Emirates has mapped out its ambitious yet much-needed sustainability goals through its comprehensive UAE Net Zero by 2050. And to help advance these objectives, the government acknowledges the pivotal role that the media plays. In this interview, H.E. Mona Al Marri, director general of Government of Dubai Media Office, tells us how the media helps raise sustainability awareness. Moreover, she discusses what “green media” is and how industry players can integrate green practices into their operations. Economy Middle East: How can UAE media effectively raise …